The new Lancia-Chrysler and Jeep dealership networks ready to open across Europe
The integration and reorganisation of the distribution activities of Fiat Group Automobiles and the Chrysler Group is now completed after only one year. The two new Lancia-Chrysler and Jeep sales networks will be starting operations on June 1st. The sales networks will be counting over 1000 dealers, of which 350 trading both brands.
More in detail, the new Lancia-Chrysler network will consist of over 600 dealers (of which nearly 450 present in major markets) and will be identified across European countries by the Lancia brand, except for the UK and Ireland where the Chrysler brand is adopted.
The creation of this new, extensive network marks the commercial debut of the new Ypsilon that will be sold in the major European markets under the Lancia brand and starting from September under the Chrysler brand in the UK and Ireland. Fourth series of the successful model, the new Ypsilon packs the best of Italian style, innovation and eco-friendliness into just 3.84 metres. For the first time it comes in a 5-door version designed to offer even greater convenience and comfort to devotees of Lancia charm, technological excellence and unique style.
The second innovation concerns the Jeep sales network in Europe. With seventy years of history, the US brand can boast global fame with vehicles sold in over 120 countries worldwide. In the Old World, the integration process between the two groups has given rise to a network of over 430 dealers, of which some consolidated over the years and some new, selected for their skills and knowledge and their interest and enthusiasm in this legendary brand.
The new Jeep network will be counting on several product innovations to tackle future challenges. This year, for its seventieth anniversary, the US brand will be introducing the evolutions of four models in Europe. Like the legendary Jeep Wrangler and its four-door Jeep Wrangler Unlimited version, revised and equipped with Stop/Start technology - for the first time on a Jeep - and a more powerful, more fuel-efficient engine. 2011 will also be the year of the new Grand Cherokee powered by an exciting turbo diesel engine. The flagship shares the same design concepts as the new Compass, the Jeep family compact SUV.
The integration will boost significant synergies aimed at fully exploiting the potentials of the two networks and will mark the creation of a more efficient, higher quality commercial organisation for the distribution of new products ranges, spare parts and services.
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